
Choosing the right REALTOR® is one of the most important decisions a buyer or seller can make. And while national websites and online tools may seem convenient, nothing replaces the expertise, relationships, and real-time insight that come from working with a true local expert—someone who lives in the community, understands its rhythms, and studies its market every single day.
That local advantage is especially important here in Southport and coastal Brunswick County, where neighborhoods can differ dramatically from one HOA or street to the next.
Here’s why hiring a local REALTOR® matters—and how my clients describe the difference it makes.
1. Local Knowledge You Can’t Google
A local agent knows far more than what appears in the MLS. We understand:
- Subtle neighborhood differences
- What has actually sold and why
- Flood zones, insurance realities, and coastal considerations
- Builder reputations—good and bad
- Where development is happening
- Micro-trends that influence pricing and long-term value
One recent client summed this up perfectly:
“Mary was fantastic to work with! She will absolutely shoot you straight and give you the facts, no fluff. She stays on top of the market and knows what’s sold and even minute details of those listings just off the top of her head! I have not met a more knowledgeable realtor in my dealings.”
Accurate, real-time market knowledge comes only from living and working full-time within the community you serve—and that’s exactly what a local agent delivers.
2. A REALTOR® Who Understands Relocation—Because I Lived It
When my family moved from Connecticut to Brunswick County in 2024, we went through the same relocation questions and uncertainties many of my clients face. We researched, dreamed, compared, and ultimately found our perfect coastal home here in Southport.
Because I have lived that journey personally, I connect deeply with out-of-state buyers’ concerns, questions, and lifestyle adjustments.
One buyer shared:
“Mary was a joy to work with. She understood what I was looking for in a home and we found it quickly. Mary knows a lot about the town and was always available to give me information on how to get set up in my new location. She’s very good at keeping things calm and enjoyable during a time that can be very stressful.”
Relocation is more than a transaction—it’s a transition. Working with a local who has walked that path makes all the difference.
3. Hyperlocal Expertise Built Through Years of Service
Since 2015, I’ve specialized in Southport and the greater Brunswick County market—first with Southport Realty and now proudly with Keller Williams Innovate. My focus is intentionally narrow so my clients receive the highest level of insight and accuracy.
This is especially valuable for out-of-state buyers who need a trusted, boots-on-the-ground expert.
Another client described their experience this way:
**“We knew our retirement property search was going to be challenging and potentially very long. However, Mary’s professionalism, expert knowledge of the area, and enthusiasm for her work made all the difference. She helped us think outside the box… and because of her creative thinking, we found a property that offers more than we imagined.
Mary exceeded our expectations as an agent working with out-of-state clients. She made us feel like family and a part of the community. We highly recommend her.”**
This is the heart of local service: familiarity with the land, the people, and the hidden opportunities buyers can’t see from afar.
4. Relationships and Community Knowledge That Support Every Step
A home is more than a structure—it’s a lifestyle. A local REALTOR® helps buyers feel the community, not just tour it. That includes:
- Local organizations and volunteer opportunities
- Beaches, parks, and recreation
- Hidden gems and everyday conveniences
- Trusted business and service providers
- Tips for settling in and feeling at home quickly
My years of volunteer work and community involvement allow me to connect clients to the heartbeat of Southport—ensuring that their new home fits far more than their budget. It fits their life.
5. Service Rooted in Honesty, Integrity, and Human Connection
My clients know exactly what to expect from me: truthful guidance, transparent communication, and a calm, steady hand throughout the process. Real estate can be emotional; local support makes it easier, clearer, and more enjoyable.
Whether buying or selling, you deserve someone who sees the full picture—and tells you the truth, not what you want to hear.
The Bottom Line: Local Matters. Always.
In a coastal market where tides, insurance, land features, and community knowledge all influence your experience, hiring a local REALTOR® isn’t just beneficial—it’s essential.
When you choose an agent who:
✓ Lives here
✓ Works here
✓ Studies the market here
✓ Knows the community from the inside
✓ Has personally relocated and understands the process
—you gain a partner who is invested in your success long after closing day.
Let’s Open—and Close—Your Next Door in Brunswick County
Honest guidance. Local knowledge. A community-first approach.
I’m here to make your transition smooth, informed, and enjoyable—just as a local REALTOR® should.
MARY CARNEIRO
Email Marytcarn@kw.com Mobile (914) 649-7100
REALTOR® 284480 | Keller Williams Innovate 5721 E Oak Island Drive, Oak Island, NC 28465








