Embracing Creative Selling in 2020

This is no normal year when it comes to the housing market, there are some very real obstacles to selling because of the pandemic.  Buyers and sellers both need to go into the process with an open mind. If you must sell your house in these unprecedented times, you’ll need to embrace sales strategies that are more high-tech than high-touch.  The plus side of the current timing is for our local Southport market the buying demand is HIGH. The lower inventory is keeping prices stable and aids sellers in quicker to get a deal done. Also, low rates are fueling a fast recovery in the housing market.

How to do Sell Creatively:

• Health & Safety first.  Be sure to adhere to protocols to keep seller and buyers safe.  Be sure your Realtor has proper virus containment items for all viewings.  The realtor should be only one touching surfaces during the client show.
• Be more high-tech than high touch.  Instead of holding open houses, have your Realtor provide virtual open house.  Realtor acts a narrator and walks thru with a video while buyers watch virtually from home.
• 3D home tours. If a picture is worth a thousand words, then a panoramic 3D image tells an even better story. Your agent will upload to Zillow to tell a home’s story without a potential buyer ever stepping inside.
• When selecting a realtor, review their prior listings online.  Their choice of photography speaks volumes. Are the pictures showing property in its best light, literally? I stage and declutter my client’s listings prior to the photos, using owners’ own furnishings to accent the home’s highlights. And never take photos on a dark day!  Selling starts with those first impressions of that home, and that begins with the photos.
• Finally, do not overprice your home if you want to move it quickly, and in this rapidly changing time, it is best to do just that.

Our world is now adjusting and a trigger for shifting family dynamics.  With our area serving as a coveted destination.  Attention is on us again with USA Today nomination for Best Coastal Small Town.  https://www.wwaytv3.com/2020/06/10/vote-today-southport-nominated-for-best-coastal-small-town-by-usa-today/ Buyers are more at home now and online,  making those life altering decisions.  This just could just be the ideal time to sell your home…Creatively.